As social media continues to evolve into a platform not just for connection but for commerce, personal branding, and professional growth, creators and entrepreneurs are beginning to treat their Facebook profiles as digital storefronts. One of the most valuable but often overlooked tools available to them is the pinned post.
While seemingly simple, a pinned post is a powerful asset. When used strategically, it can help shape first impressions, guide user behavior, convert casual visitors into followers or customers, and act as a permanent welcome mat on your profile.
In this article, we explore what a pinned post is, why it matters, how to use it effectively, and how it can play a pivotal role in your Facebook strategy as a creator, business owner, affiliate marketer, or public figure.
What Is a Pinned Post on Facebook?
A pinned post is a Facebook feature that allows you to select one specific post and position it at the top of your timeline. This post stays at the top, regardless of how frequently you publish new content. It’s the first thing visitors see when they land on your Facebook profile or Page.
Pinned posts are available on:
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Facebook Pages
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Facebook Groups
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Personal profiles in Professional Mode
The pinned content can include any type of post, such as:
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Text-only posts
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Images or carousels
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Videos or reels
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Product promotions
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Service announcements
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External links
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Event information
You can only have one pinned post at a time, but it can be changed or updated as often as needed.
How to Pin a Post to Your Facebook Profile
To pin a post on your personal profile, you must first switch to Professional Mode:
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Go to your Facebook profile.
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Click the three-dot menu near the top of the page.
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Choose “Turn on Professional Mode” if it’s not already enabled.
Once in Professional Mode:
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Create a post or locate an existing post on your timeline.
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Click the three dots on the upper right corner of the post.
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Select “Pin to Profile.”
The post will now appear just below your bio and profile details. It remains fixed there until you decide to replace or unpin it.
Why Use a Pinned Post?
Here are the key benefits of pinning a post on your profile:
1. Create a Strong First Impression
Your pinned post serves as your first impression. When someone discovers you through a viral video, a tagged post, or a Facebook search, they are likely to visit your profile before deciding to follow or engage. The pinned post is your opportunity to introduce yourself, explain what you do, and guide them on what action to take next.
For creators, this can mean explaining the kind of content you produce. For business owners, it can serve as a digital welcome to your brand. For marketers, it can point visitors to a free resource, product, or landing page.
2. Increase Follower Conversion
Going viral on Facebook is helpful, but virality alone does not guarantee long-term audience growth. A pinned post allows you to convert fleeting attention into committed engagement.
With the right messaging, your pinned post can encourage users to follow you, subscribe to your email list, join your Facebook group, or visit your website. The more clarity you provide about what visitors can expect from following you, the higher your follower conversion rate will be.
3. Promote Products, Services, or Affiliate Offers
If you're involved in affiliate marketing or selling your own products and services, a pinned post can be used to keep your best-performing or most important promotion visible at all times.
Unlike normal posts that get buried under new content, a pinned post stays front and center. You can use it to:
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Highlight a time-sensitive offer
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Share a link to your product
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Introduce a new affiliate program
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Promote a workshop, course, or membership
This increases the visibility of your key promotions and improves your chance of conversions.
4. Establish Authority and Credibility
A well-written pinned post can showcase your achievements, your qualifications, or your personal journey. You might include:
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Key milestones
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Awards or recognitions
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Major brand collaborations
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Media appearances
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Client testimonials
All of this builds trust with your audience, positioning you as an authority in your niche. Visitors will be more inclined to follow, reach out, or do business with you if your pinned post demonstrates credibility.
5. Direct Visitors to Your Most Important Content
If you have signature content — such as an introductory video, a welcome guide, a lead magnet, or a tutorial — the pinned post allows you to direct traffic to that piece of content effortlessly.
Rather than having new visitors dig through your timeline to find what matters, a pinned post simplifies their journey. You are effectively curating the experience and guiding them toward high-value content that builds engagement and loyalty.
6. Use for Seasonal Promotions or Campaigns
A pinned post is perfect for:
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Holiday discounts
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Event announcements
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Giveaways
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Launches
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Limited-time offers
Because it’s easy to pin and unpin posts, you can update this space frequently to align with your marketing calendar. This gives you control over what message is prioritized without needing to flood your followers with repetitive content.
7. Provide Onboarding for New Followers
Many successful Facebook creators use their pinned post to onboard new followers. It may include:
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An overview of the kind of content they post
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A short personal story or background
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Expectations for posting frequency or themes
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Community guidelines (especially in niche pages or groups)
A warm, structured introduction increases the likelihood that new visitors feel welcomed and encouraged to engage with your content regularly.
What Makes an Effective Pinned Post?
Not all pinned posts are created equal. To make the most of this valuable space, include the following elements:
1. Strong Headline or Opening Line
The first two lines of your post are what users see before clicking “See more.” Use them to hook your audience immediately with a bold statement, question, or benefit-driven promise.
2. Clear Personal Introduction
Introduce yourself briefly. Share who you are, what you do, and what people can expect from following or engaging with you.
3. Value Proposition
State the value you bring. Tell people why they should stick around and what kind of content, services, or help they can get from you.
4. Call to Action (CTA)
Guide the reader on what to do next. Examples:
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“Follow for more content like this”
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“Click the link in my bio to download the guide”
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“Message me if you want to work with me”
5. Professional Formatting
Use line breaks, short paragraphs, and consistent formatting to make your post easy to read. Avoid clutter or jargon. Keep the tone authentic and relevant to your audience.
Example Pinned Post Templates
Creator / Influencer:
Welcome to my page. I create short-form videos that teach digital skills, productivity, and side hustle strategies.
I post two to four Reels every week, all designed to help you learn, grow, and earn online.
Follow this page if you're ready to take your digital journey seriously. You’ll get practical tips, honest reviews, and personal stories.
Start by watching my most popular video here: [Link]
Affiliate Marketer:
I help people discover trending Amazon products and earn income through affiliate marketing.
If you love finding smart home gadgets, budget-friendly tech, or seasonal must-haves, follow this page.
Every week, I post curated deals and honest product reviews. I also share how I make commissions as an Amazon Associate and how you can too.
Check out my free affiliate starter guide: [Link]
Coach / Service Provider:
I’m a business coach helping freelancers and service providers grow sustainable online businesses.
This page is where I share weekly strategies, templates, and client success stories.
If you’re trying to build your first $5K month or sign better clients, follow for proven advice and mentorship.
Want to work with me directly? Apply here: [Link]
Best Practices
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Update your pinned post every few months to reflect current goals.
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Replace it if a newer post performs better and fits your goals more closely.
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Monitor engagement — revise your CTA if your post isn’t converting.
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Avoid overloading it with too many links or unclear messaging.
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Keep your language approachable and confident.
Final Thoughts
A pinned post on Facebook is a simple tool with tremendous impact. Whether you're introducing your brand, promoting an offer, sharing your story, or guiding people toward meaningful content, this one post can drive major results.
When executed properly, it becomes a permanent, high-converting introduction to your digital presence. Instead of leaving first impressions to chance, take control by crafting a pinned post that truly reflects your goals, personality, and value.
If you're serious about using Facebook to grow your personal brand, monetize content, or build a business, don't overlook this feature. Treat your pinned post as your homepage — an intentional and strategic gateway into your world.
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