In the modern digital economy, knowledge-based products, online courses, coaching programs, and software are driving a new wave of entrepreneurs. But turning an idea into a thriving business requires more than just a great product — you need reliable ways to sell, deliver, and scale your offer while handling payments, taxes, compliance, and marketing.
Digistore24 is a solution built exactly for that.
This article breaks down everything you need to know about Digistore24: what it is, how it works, who it serves, where it operates, what you can sell, how its affiliate marketplace works, what it costs, and what sets it apart from other platforms. If you are considering launching or promoting digital products online, understanding how Digistore24 works could make the difference between a slow start and a thriving business.
What Is Digistore24?
Digistore24 is an all-in-one sales automation and affiliate network that helps entrepreneurs sell digital and physical products online. It provides vendors with a ready-made infrastructure to list products, accept global payments, handle secure digital delivery, and automate affiliate commissions.
For affiliates, Digistore24 is a trusted marketplace to discover thousands of offers and earn commission promoting them, with reliable tracking and automatic payouts.
Founded in 2012 in Germany, Digistore24 has grown into one of Europe’s largest digital sales platforms. While it started as a solution for EU-based creators who needed a simple way to handle cross-border sales and VAT compliance, today Digistore24 supports sellers and affiliates worldwide.
Where Is Digistore24 Based?
Digistore24’s main headquarters is in Cologne, Germany. The company also operates from the United States, with a North American office in Florida, and serves a growing global customer base. Its European roots are especially important for digital entrepreneurs in the EU who must navigate complex VAT laws when selling to EU consumers.
Because Digistore24 is fully cloud-based, vendors and affiliates can access their accounts, manage sales, and track earnings from anywhere.
Who Uses Digistore24?
Digistore24 has two core user groups: product creators (vendors) and marketers (affiliates).
Vendors include:
-
Coaches, consultants, and course creators who want to sell trainings, coaching packages, webinars, or membership programs.
-
Software developers and SaaS founders offering downloads or licenses.
-
Authors, speakers, and influencers selling e-books, digital downloads, or exclusive content.
-
E-commerce sellers who want to offer physical products alongside digital goods.
-
Event organizers selling tickets to virtual or live seminars.
Affiliates include:
-
Bloggers and influencers who want to monetize their audience.
-
Digital marketers who run ads or build niche websites.
-
YouTubers and content creators who recommend tools and courses.
-
Anyone interested in earning commissions without creating their own products.
What Can You Sell on Digistore24?
Digistore24 was built with digital products in mind but supports nearly every type of product or service a modern entrepreneur might sell. Common categories include:
-
E-books, PDFs, and templates.
-
Online video courses and training programs.
-
Membership subscriptions.
-
Software and digital tools.
-
Audio downloads, like music, guided meditations, or podcasts.
-
Tickets to virtual or in-person events.
-
Physical products like books, supplements, or merchandise.
The platform’s versatility makes it a fit for creators, educators, experts, and e-commerce brands that want to simplify the technical side of selling.
What Makes Digistore24 Stand Out?
Digistore24 is not just another shopping cart — it combines payment processing, sales automation, secure delivery, tax handling, and an active affiliate network in a single platform. Here are some of the main advantages that make it stand out:
Built-In Affiliate Marketplace
One of Digistore24’s strongest features is its affiliate network. Vendors can make their offers public in the Digistore24 marketplace, instantly giving them access to thousands of affiliates worldwide. Sellers set their own commission rates, and affiliates choose which products to promote.
For affiliates, this means a large catalogue of high-quality digital and physical products with clear commission structures and instant payouts.
Fully Managed Payments and Tax Compliance
Selling digital goods across borders can be complicated, especially in the EU, where sellers are responsible for collecting and remitting VAT correctly. Digistore24 automates this entire process. Vendors do not need to register for VAT in multiple countries or manually track taxes — Digistore24 handles it and pays out the vendor’s share after fees and taxes are settled.
The platform also supports multiple payment options, currencies, and local payment methods. Customers can pay via credit card, PayPal, SEPA direct debit, and other region-specific methods.
Optimized Checkout Pages
Digistore24 provides fully hosted, secure checkout pages that are optimized for high conversion. Vendors can customize the look and feel, add order bumps and upsells, and use coupon codes to run promotions. This eliminates the need for third-party funnel builders in many cases.
No Upfront Cost for Vendors
Many sales platforms charge monthly fees or upfront setup costs. Digistore24 uses a performance-based model: vendors pay only when they make a sale. The transaction fee is automatically deducted from each payment, making it a low-risk solution for creators with tight budgets.
EU Focus with Global Reach
While many popular sales platforms are built primarily for US sellers, Digistore24’s strong foundation in Europe makes it unique for creators who want to sell compliantly within the EU and beyond. Its global payout system also means you can grow into new markets as your business expands.
Key Features for Vendors
If you’re selling products, here’s what Digistore24 provides out of the box:
-
Easy product setup for one-time or subscription payments.
-
Automatic file delivery and content access after payment.
-
Recurring billing for memberships.
-
Flexible pricing, coupons, and discounts.
-
Upsells, downsells, and order bumps to increase average order value.
-
Full affiliate management dashboard.
-
Real-time sales and refund reporting.
-
Secure checkout hosted on Digistore24’s infrastructure.
-
Integration with email marketing tools or membership plugins.
-
Tax compliance and invoicing.
-
Automatic affiliate payouts.
Key Features for Affiliates
For affiliates, Digistore24 offers an open marketplace where you can:
-
Browse thousands of offers by niche, popularity, and commission rate.
-
Get instant approval for many products.
-
Generate unique tracking links and promotional materials.
-
See detailed reporting on clicks, conversions, and payouts.
-
Receive commissions directly and automatically.
-
Build recurring income with subscription offers.
How Much Does Digistore24 Cost?
There is no sign-up fee or monthly subscription for vendors or affiliates. Digistore24 makes money through a commission on every transaction. For vendors, the fee is generally 7.9% of the sale price plus €1 per transaction. This covers payment processing, affiliate payouts, VAT handling, and all platform services.
Affiliates do not pay any fees to join or promote offers. Their only cost is time and effort spent driving traffic and generating sales.
How Digistore24 Compares to Other Platforms
Digistore24’s strongest competitors include ClickBank, JVZoo, Gumroad, ThriveCart, and Payhip.
-
ClickBank is better known in the US but lacks automatic EU VAT handling, which can be an issue for European creators.
-
JVZoo is popular for software launches but less focused on training and coaching offers.
-
ThriveCart is an excellent cart builder but has no built-in affiliate network — users must recruit affiliates themselves.
-
Gumroad is simple and good for small digital products but does not have an affiliate network as robust as Digistore24’s.
-
Payhip is user-friendly and good for single-product sellers but lacks Digistore24’s scale and tax tools.
For European sellers, Digistore24’s biggest advantage is full tax and VAT compliance paired with a ready-made affiliate network that can drive traffic and sales without separate recruitment.
Is Digistore24 Easy to Use?
One of Digistore24’s main selling points is its ease of use. The platform is designed for non-technical users, with clear step-by-step wizards for setting up products, connecting payment methods, and managing affiliates. You do not need advanced web design or coding skills.
The dashboard provides a clear overview of your sales, affiliate performance, refunds, and payouts. Integration with third-party tools like email marketing platforms, membership plugins, and webinar tools is simple and well-documented.
Advantages of Signing Up with Digistore24
Sellers and affiliates choose Digistore24 because it makes it possible to start and scale without big upfront costs, complex payment setups, or legal headaches. Major benefits include:
-
Start selling with zero upfront investment.
-
Automate delivery and payments.
-
Reach a global audience while staying compliant with VAT.
-
Instantly tap into an active affiliate network.
-
Run one-time sales, subscriptions, or upsells without needing multiple tools.
-
Weekly payouts for affiliates and fast settlements for vendors.
For many, this means more time to focus on creating and marketing instead of paperwork and technical integrations.
How to Get Started with Digistore24
The process is straightforward for both sellers and affiliates.
For Vendors:
-
Sign up for a free account at Digistore24.com.
-
Add your product or service in the vendor dashboard.
-
Set your pricing, commission rate for affiliates, and delivery method.
-
Design your checkout page or integrate with your existing site.
-
Launch your offer to Digistore24’s marketplace.
-
Promote your offer directly or let affiliates drive traffic.
For Affiliates:
-
Create a free account.
-
Browse the marketplace for products relevant to your niche.
-
Request approval if needed and get your unique tracking link.
-
Promote the product through your content channels, ads, or email list.
-
Earn commissions paid out weekly or monthly, depending on your plan.
Should You Use Digistore24?
If you sell digital or physical products online — or want to — Digistore24 offers one of the simplest and most complete solutions for automating payments, delivery, tax compliance, and affiliate sales. For affiliates, it provides a reliable way to earn passive income promoting quality offers.
It’s especially strong for European entrepreneurs who need VAT handled automatically, but its expanding presence in North America and globally means it’s a serious option for sellers and affiliates worldwide.
Final Thoughts: Digistore24 in 2025 and Beyond
The creator economy is growing fast, and platforms like Digistore24 make it possible for anyone with knowledge or a product to reach buyers across borders without needing a team of developers or accountants. Its integrated approach means fewer tools, fewer headaches, and faster growth for entrepreneurs and marketers alike.
If you want to launch your first course, ebook, membership, or digital product — or earn commission recommending offers you trust — Digistore24 is worth your consideration.
Get Started Today
Ready to sell smarter or earn as an affiliate?
Visit www.digistore24.com to open your free account, list your first product, or browse the marketplace for offers you can start promoting today. https://www.advancedbionutritionals.com/DS24/Advanced-Mitochondrial/Too-Tired-To-Enjoy-It/HD.htm#aff=Tabz-GM
