What Should I Include on an “Advertise With Us” Page?

 If you're a blogger, content creator, or website owner looking to earn from your traffic, an “Advertise With Us” page is essential. It acts as your digital storefront for brands, sponsors, and marketers looking to collaborate or buy ad space directly. When done right, this page becomes a powerful sales tool—explaining who you are, who your audience is, what you offer, and why advertisers should partner with you.

In this detailed guide, we’ll break down everything you should include on your “Advertise With Us” page, how to structure it, and how to optimize it for conversions—so potential advertisers are eager to work with you.

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Why an “Advertise With Us” Page Matters

Before diving into the specific elements, let’s understand the purpose of the page:

• Visibility – It lets potential sponsors know you're open to collaboration.

• Credibility – A well-structured page enhances your professionalism.

• Efficiency – It filters inquiries and reduces back-and-forth emails by providing details upfront.

• Monetization – It helps turn your blog or website into a direct income-generating platform.

Whether you're running a niche blog with modest traffic or managing a high-volume content site, an "Advertise With Us" page positions you as a business—not just a hobbyist.

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Key Elements to Include on Your “Advertise With Us” Page

1. Introduction: Who You Are & What You Do

Start with a concise but engaging paragraph about your brand or blog. Mention:

• Your niche or focus area (e.g., travel, tech, parenting, finance)

• Your unique value proposition—why your blog stands out

• Your target audience and mission

Example:

Welcome to [Your Blog Name], a trusted online destination for eco-conscious living tips, sustainable product reviews, and practical advice for green lifestyles. With a growing community of over 30,000 monthly readers, we empower everyday consumers to make informed, planet-friendly decisions.

Keep this section clear and benefit-driven. Make advertisers feel confident in the strength and relevance of your brand.

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2. Your Audience Overview

Advertisers don’t just care about your content—they care about your readers. In this section, include key demographics and engagement statistics.

Highlight:

• Monthly unique visitors

• Pageviews

• Newsletter subscribers

• Top countries

• Gender distribution

• Age brackets

• Reader interests

Use percentages or rounded figures if you don’t want to disclose exact numbers. If you’ve done reader surveys, include notable insights (e.g., “85% of readers are women aged 25–45 interested in home decor and DIY.”)

Add phrases like:

• “Our readers are decision-makers and active online shoppers.”

• “Over 70% of our audience accesses our content via mobile—ideal for e-commerce brands.”

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3. Advertising Options You Offer

This is the heart of the page—what are you selling?

Break down the different ad and partnership opportunities available. Some options you can include:

Display Ads

• Banner placements (top, sidebar, footer)

• Sizes: 728x90, 300x250, 160x600, etc.

• Duration: weekly/monthly rates

Sponsored Blog Posts

• A dedicated blog post about a brand, service, or product

• You write it, or they can submit content for review

• Optional: link with “nofollow” or “sponsored” tags

Social Media Promotions

• Instagram shoutouts

• Facebook page posts

• Twitter threads

• TikTok videos or YouTube reviews

Newsletter Mentions

• Feature in your email newsletter

• Dedicated email blasts to your subscribers

Product Reviews / Unboxings

• In-depth content reviews (written or video)

• Only if the product fits your editorial policy

Giveaways or Contests

• Co-branded campaigns to engage your audience

Custom Packages

• Offer bundles (e.g., blog post + social shoutout)

• Let brands propose tailor-made solutions

Be clear and structured. Consider presenting the options in a table or with bold headers.

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4. Your Website & Social Media Metrics

Some advertisers may skip to this part first. Use real, up-to-date figures (monthly averages preferred) and update them quarterly or bi-annually.

Include:

• Website monthly traffic (Google Analytics screenshot or rounded figures)

• Bounce rate

• Average time on site

• Top-performing content topics

• Domain authority (optional)

• Email subscriber count

• Social media followers (Facebook, Instagram, Pinterest, YouTube, LinkedIn, etc.)

• Engagement metrics (likes, shares, click-through rates, video views)

You may want to create a media kit PDF to summarize all these in a downloadable format, but they should still be visible on the page or referenced.

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5. Brands You’ve Worked With (If Any)

Show social proof to build trust.

Even if you’ve worked with small brands, mention them. If you’ve collaborated with any recognizable companies—even in the past—add their logos (with permission) or mention them in text.

You could say:

We’ve collaborated with both emerging and established brands, including [Brand A], [Brand B], and [Brand C].

If you're just starting, mention any affiliate programs or marketplaces you've promoted from (e.g., Amazon, ShareASale, Etsy).

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6. Testimonials (Optional but Powerful)

If previous advertisers, partners, or clients have provided positive feedback, include 2–3 short quotes with names and roles. This builds credibility and reassures potential sponsors.

Example:

“Working with [Your Blog Name] helped us gain over 500 new leads in just one week. The sponsored post was professional, engaging, and delivered exactly what we needed.” — Jessica L., Marketing Director, EcoGlow Skincare

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7. Rates or Statement About Pricing

This is optional. Some blogs post their prices publicly; others prefer to encourage inquiries.

If you do post prices, keep them general or list starting points.

Example:

• Sidebar banner (30 days): $100

• Sponsored post (500–800 words): $150

• Instagram story: $50

If you don’t want to list rates, simply say:

Rates vary based on campaign length and content requirements. Please contact us for a customized quote.

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8. Your Terms and Guidelines

It’s important to communicate expectations up front.

You may want to state:

• All sponsored content will be disclosed per FTC guidelines.

• Links in paid content will be marked “sponsored” or “nofollow.”

• You reserve the right to decline offers that don’t align with your brand values.

• Payment is due in advance for new partners.

• Turnaround time for content delivery or ad placement.

This protects your blog and ensures mutual clarity.

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9. How to Contact You or Submit Inquiries

End the page with a clear call-to-action and contact method.

Include:

• A simple contact form

• Or your business email address

• Optional: calendar link to schedule a call

Use a professional tone like:

Ready to collaborate?
Reach out via the form below or email us directly at [youremail@yourdomain.com].
We’ll respond within 24–48 business hours.

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10. A Strong Call-to-Action (CTA)

Encourage brands to take the next step. You can say:

• “We’d love to promote your brand to our engaged, loyal readers.”

• “Let’s work together to create a meaningful and effective partnership.”

• “Don’t miss the chance to reach a highly targeted and motivated audience.”

This final nudge can increase the number of actual inquiries.

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Design Tips for Your “Advertise With Us” Page

• Use headings, subheadings, and whitespace to make it readable.

• Highlight important stats or phrases in bold, not icons or emojis.

• Keep the tone professional yet personable.

• Add an FAQ section to preemptively answer common concerns.

• Link to your media kit PDF or portfolio if available.

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A Sample Structure

Here’s how the page can flow:

1. Introduction

2. Audience Overview

3. Advertising Options

4. Website & Social Media Stats

5. Brands You've Worked With

6. Testimonials

7. Pricing or Packages

8. Terms & Guidelines

9. Contact Section

10. Final Call-to-Action

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Final Thoughts

Your "Advertise With Us" page is a critical gateway to monetizing your content and attracting high-quality partnerships. Whether you're just starting out or running a well-established blog, having this page in place shows professionalism, encourages inquiries, and sets clear expectations.

Remember, advertisers want to know three things:

1. Is your audience the right fit?

2. Do you offer clear, valuable placements?

3. Are you professional and easy to work with?

Craft this page with care, keep it updated, and promote it wherever relevant—including in your footer, navigation bar, and social media bios. As your traffic grows, this single page could become a steady source of recurring income.