Are There Settings I Can Tweak on Facebook to Become Discoverable by Brands?

 

In the digital economy, social media influence is currency — and Facebook, with its billions of users and expansive creator ecosystem, offers significant opportunities for creators and influencers to attract brands for paid collaborations. Whether you’re aiming to monetize your content through branded partnerships, affiliate promotions, or paid shoutouts, one of the most essential steps is making yourself discoverable to potential brand partners.

But the question many creators ask is: Are there settings I can tweak on Facebook to make this happen?
The answer is yes — and in this guide, we will cover every relevant setting and optimization you should implement to increase your visibility, attract brand attention, and unlock collaborative opportunities through Facebook.

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Why Discoverability Matters to Brands

Before diving into the settings, it’s helpful to understand how brands find collaborators on Facebook:

1. Searches based on keywords, niches, and interests

2. Monitoring of Facebook Groups, Reels, or trending content

3. Browsing Brand Collabs Manager (Facebook's partnership hub)

4. Following hashtags, topics, and communities

5. Direct referrals or third-party influencer platforms

For brands to find and trust you, your Facebook presence must be:

• Public

• Clear and well-branded

• Niche-aligned

• Backed by engagement metrics

• Easily contactable

Let’s walk through how to configure your Facebook settings and features to meet these expectations.

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1. Enable Professional Mode (If Using a Personal Profile)

Facebook allows personal profiles to activate Professional Mode, transforming your regular account into a creator hub — without converting it to a Page.

Benefits of Professional Mode:

• Public follower count display

• Access to content insights

• Reels monetization eligibility

• Branded content tagging features

• Engagement and audience metrics

How to Enable:

1. Go to your profile.

2. Click the three dots (•••) below your profile picture.

3. Click “Turn on Professional Mode.”

4. Follow the prompts to configure your settings.

This makes your profile behave more like a creator’s page — optimized for visibility and discovery.

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2. Use a Facebook Page (If Operating as a Brand or Business)

If you prefer to separate your personal life from your public identity — or already operate a business or brand — a Facebook Page is a more robust option.

Key Discoverability Advantages:

• Search engine indexing (your page can appear in Google)

• Visibility in the Facebook Page directory

• Custom CTA buttons (Contact, Book Now, Learn More)

• Integration with Brand Collabs Manager

• Tagging and sponsored content disclosure options

Page Optimization Tips:

• Choose a clear Page Name relevant to your niche.

• Select an accurate category (e.g., Blogger, Influencer, Public Figure).

• Write a keyword-rich About section describing what you do.

• Upload a professional profile and cover image.

• Add all relevant contact details, including email and website.

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3. Set Your Posts to Public

By default, Facebook posts are set to private or “Friends only.” For your content to be discoverable by brands, your key posts — especially Reels, product reviews, tutorials, and collaborations — must be set to Public.

How to Set Posts to Public:

• While composing a post, click the audience selector (usually a small icon).

• Choose Public.

• You can also go to Settings → Privacy → Posts to set your default audience to Public.

When a post is public, brands can view, share, or analyze your content — even if they don’t follow you yet.

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4. Use Keyword-Rich Bios and Descriptions

Brands often search for creators using keywords like:

• “Mum influencer Kenya”

• “Facebook travel vlogger”

• “Skincare review Facebook”

• “Nairobi content creator”

• “Affiliate Reels creator”

To appear in these searches:

Optimize These Areas with Relevant Keywords:

• Profile Intro/Bio (on personal profiles in Professional Mode)

• Page Description/About Section

• Post Captions and Hashtags

• Pinned Posts

Examples of strong bios:

"Lifestyle content creator & skincare reviewer | Reels with tips, tutorials & product demos | Nairobi-based | Email: info@yourdomain.com"

"Helping moms decorate on a budget | Affiliate partner with home brands | Reels every week | Business inquiries below"

These not only boost visibility but also instantly communicate value to a brand browsing your profile.

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5. Use Facebook’s Branded Content Tool (Tag Brands Properly)

Facebook’s Branded Content Tool allows creators to tag business partners in posts that are promotional or sponsored. Using this feature:

• Ensures you’re compliant with Meta’s branded content policies.

• Lets brands access metrics from your posts.

• Makes your page more credible and partnership-ready.

How to Access:

1. Go to Creator Studio or Meta Business Suite.

2. Under “Monetization” → Enable Branded Content Tools.

3. When posting, use the “Tag Business Partner” option.

Even if you haven’t been paid yet, tagging products or mock collaborations builds your creator portfolio.

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6. Join Facebook’s Brand Collabs Manager (if Eligible)

The Brand Collabs Manager is Facebook’s official platform where brands and creators connect for paid collaborations.

Eligibility:

• You need to meet Facebook’s partner monetization policies.

• You usually need 1,000+ followers and solid engagement.

• Your content must be original and policy-compliant.

How to Apply:

1. Visit https://www.facebook.com/creators/tools/brand-collabs-manager

2. Click “Join” and follow the onboarding process.

3. Fill out your creator profile with audience insights, interests, and content categories.

Once inside, you can appear in brand searches — and apply to collaboration listings directly.

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7. Tag Your Posts with Brands, Products & Hashtags

Even without paid deals, tagging brands and products you use organically boosts your discoverability.

Where to Tag:

• In post captions

• Using @mentions

• Using relevant product hashtags

• With a photo or product tag (if the feature is available)

Example:

“Loving the new moisturizer from @brandname — been part of my daily routine for a week now! #SkincareRoutine #GlowUpWithBrandName”

Brands often monitor mentions and may reach out to creators they see using and recommending their products genuinely.

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8. Enable “Follow” on Your Profile (and Display Follower Count)

If you’re using a personal profile in Professional Mode, ensure that the Follow button is enabled and public.

How to Enable Followers:

1. Go to Settings & Privacy → Settings.

2. Click on Public Posts.

3. Set “Who Can Follow Me” to Public.

4. Ensure “Public Post Comments” and “Public Profile Info” are also enabled.

This allows non-friends (like brands) to follow your content and see your growth metrics — which many use as indicators of influence.

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9. Clean and Align Your Content Strategy

Though not a setting per se, your content tone and alignment play a huge role in brand discovery.

Make Your Content:

• Niche-aligned (stick to 1–2 core topics)

• Family-friendly or brand-safe (avoid controversial content)

• Professionally edited (especially Reels and Lives)

• Diverse in format (e.g., images, tutorials, stories, testimonials)

A page or profile that’s polished, intentional, and consistent is more likely to be picked up by a brand — either through search or algorithmic suggestion.

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10. Display Your Contact Information Clearly

If brands like what they see, they need to know how to contact you.

Add:

• A business email to your About/Bio section.

• A contact form link (via Linktree or your own site).

• A “Send Message” button on your Page or Profile.

You may also want to prepare a media kit that you can link via Google Drive or your blog, showcasing:

• Who you are

• Audience demographics

• Engagement stats

• Past brand work

• Collaboration ideas

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Bonus: Use Meta Business Suite to Monitor and Improve

Meta Business Suite provides powerful analytics and content tools for both Pages and Professional Mode users.

Inside, you can:

• View top-performing posts

• Analyze audience insights (location, age, gender)

• See when your followers are online

• Track page growth and follower count over time

Use this data to:

• Improve your content strategy

• Create a strong pitch for brand partnerships

• Identify trends that attract engagement

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Final Thoughts

Yes — there are many settings, configurations, and tweaks you can make on Facebook to become more discoverable to brands. But more importantly, when these are paired with a strong content strategy, clear communication, and professionalism, you set yourself apart in a sea of creators.

To Recap:

✅ Turn on Professional Mode or use a Facebook Page
✅ Set posts to Public for visibility
✅ Use a keyword-rich bio, About section, and captions
✅ Enable and tag with the Branded Content Tool
✅ Apply to Brand Collabs Manager
✅ Enable followers and public engagement
✅ Tag brands and products authentically
✅ Maintain a clean, consistent content theme
✅ Display clear contact information
✅ Use analytics tools to back your pitch

Brands are always looking for creators who are both discoverable and professional. With the right settings and intentional strategy, your Facebook presence can become a magnet for meaningful collaborations.