As a creator on Facebook — whether you're using a personal profile with Professional Mode or a Facebook Page — first impressions are everything. A well-written welcome post acts as a digital handshake, helping new visitors understand who you are, what you offer, and why they should follow or collaborate with you.
Pinning such a post to the top of your profile or Page ensures it’s the first thing people see, which is incredibly useful for building your brand and attracting engagement, followers, and brand partnerships.
In this guide, we’ll cover everything you need to know about:
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Writing a compelling welcome post
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Pinning it correctly (for both Profiles in Professional Mode and Facebook Pages)
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Best practices for maximizing its impact
Why a Pinned Welcome Post Matters for Creators
If you're serious about growing your presence on Facebook, a pinned welcome post should be one of your top priorities. Here's why:
1. Introduces You Professionally
It immediately lets new followers know:
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Who you are
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What kind of content you create
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How often you post
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What value your audience will get
2. Increases Follows and Engagement
A good welcome post invites readers to:
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Follow your page or profile
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Share your content
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Engage through comments or DMs
3. Attracts Brand Collaborations
Brands browsing creator profiles often check:
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Content quality
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Follower engagement
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Professionalism
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Niche relevance
Your welcome post helps tick all those boxes.
Step 1: Write a Compelling Creator Welcome Post
Before pinning the post, you need to create one that reflects your brand identity clearly and professionally.
What to Include in Your Welcome Post
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Your Name and Role
Introduce yourself with your full name (or creator name) and what you do.
“Hi, I’m Jane Mwangi — a digital content creator based in Nairobi.” -
Your Niche and Content Focus
Be clear about what type of content you create:
“I create weekly Facebook Reels and posts around affordable home décor, DIY projects, and interior design ideas.” -
Posting Schedule or Frequency (Optional)
Set expectations:
“Expect new Reels every Monday and Thursday, plus community Q&As on weekends.” -
Who Your Audience Is (Speak to Them)
“This space is for homeowners, design lovers, and anyone looking to beautify their home on a budget.” -
What Makes You Unique
Highlight any past achievements, partnerships, or unique angles:
“I’ve collaborated with Kenyan furniture brands and shared my design ideas with over 100,000 followers across social platforms.” -
Call to Action (CTA)
Invite your visitors to follow, share, or comment:
“Feel free to follow for fresh ideas, comment to say hi, or message me if you’d like to collaborate.” -
Optional: Add Contact Info or Media Kit
If you’re open to collaborations, mention where to reach you:
“Brands and partners can reach me at janemwangicreates@gmail.com or check my media kit (link in bio).”
Example of a Well-Written Welcome Post:
Welcome to My Creative Space!
I’m Jane Mwangi — a content creator based in Nairobi passionate about interior décor, DIY projects, and smart home hacks.
Every week, I share design tips, before-and-after transformations, and affordable home styling ideas through Reels, stories, and posts. Whether you're a homeowner, renter, or just looking for inspiration, you're in the right place.
I believe great design should be accessible to everyone — and I love working with local and international décor brands to bring that vision to life.
👉 Follow for regular inspiration
📨 DM me or email janemwangicreates@gmail.com for collaborationsLet’s make spaces beautiful together. Drop a “👋” in the comments so I can say hi!
Step 2: Post It to Facebook
Once your content is ready:
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Go to your Facebook Profile or Page.
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In the post composer, paste your welcome post.
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Add any relevant photo or cover image — ideally a high-quality portrait or brand-representative photo.
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Set the audience to Public (this is very important).
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Click Post.
Step 3: How to Pin the Welcome Post
The pinning process differs slightly depending on whether you're using a Facebook Page, or a personal profile in Professional Mode.
🔹 For Personal Profiles (with Professional Mode Enabled)
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Go to your profile.
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Scroll to find your welcome post.
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Click on the three dots (•••) at the top-right corner of the post.
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Select “Pin post” from the dropdown menu.
Your post will now appear at the top of your timeline for anyone who visits your profile — even before they scroll.
✅ Note: If you don’t see the "Pin post" option, make sure:
Your Professional Mode is enabled.
The post is public.
You're not viewing your profile from the audience's perspective.
🔹 For Facebook Pages
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Go to your Facebook Page.
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Navigate to the post you want to pin.
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Click the three dots (•••) in the top right corner of that post.
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Choose “Pin to Top of Page.”
That post will now appear directly under the profile and cover photo, ensuring it’s the first content seen by new visitors.
🔄 You can only pin one post at a time, so pin your welcome post strategically.
Step 4: Regularly Update Your Pinned Post
As your brand evolves, it's important to refresh your pinned welcome post to reflect:
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Updated follower milestones
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New partnerships or sponsors
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A refined niche
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Adjusted posting schedules
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Rebranded contact details or logos
You can do this monthly or quarterly to keep your pinned content relevant.
Tips to Make Your Welcome Post Stand Out
Here are some extra strategies to enhance the impact of your pinned welcome post:
Add a Professional Photo or Reel Thumbnail
Visuals catch attention. Use:
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A high-resolution profile photo
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A branded graphic with your name and niche
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A screenshot from a Reel that went viral
Mention Brands You’ve Worked With
If you’ve done prior collaborations, name-drop a few (if allowed). This adds credibility.
“I’ve had the honor of working with brands like Jumia Home, Pritt, and KCB Foundation.”
Use Creator-Friendly Hashtags
Include 2–3 niche or brand-focused hashtags to make your post searchable:
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#HomeStylingKenya
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#KenyanContentCreators
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#FacebookReelsCreator
Link to a Reel or Portfolio in Comments
If your welcome post is a text post, comment on it with a link to your:
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Top-performing Reel
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Portfolio website
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Media kit
Pin that comment for visibility.
What to Avoid in a Welcome Post
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Too much text with no formatting (use line breaks)
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Off-topic jokes, memes, or slang that confuse new visitors
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Overpromising (e.g., claiming daily uploads if you can't commit)
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Ambiguous language about who you are and what you do
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Poor-quality images or outdated info
Keep it professional, focused, and welcoming.
Summary Checklist
Here’s a summary to help you get started:
✅ Write a clear, engaging, niche-focused welcome message
✅ Use a professional photo or video with the post
✅ Set the post’s privacy to Public
✅ Post it to your profile or Page
✅ Click Pin Post or Pin to Top of Page
✅ Refresh your welcome post regularly
✅ Include a call to action and contact details
✅ Highlight what you offer and what makes you unique
Final Thoughts
Pinning a welcome post on Facebook isn’t just about being polite — it’s a strategic move that introduces your brand, builds authority, and sets the tone for new followers or potential partners. Whether you’re just starting out or refining your content creator presence, this simple step can help unlock deeper engagement and visibility.
So go ahead — craft your welcome message today, post it proudly, and pin it to the top. Make your first impression count.
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