How to Increase Average Order Value (AOV) for Your Digital Products

 For digital product creators, increasing sales isn’t just about getting more customers—it’s about getting more revenue from each customer. This is where Average Order Value (AOV) comes in. A higher AOV means more income without necessarily increasing traffic, which is ideal for small businesses or creators just starting out.

In this guide, we’ll explore proven strategies to increase AOV, why it matters, and how to implement them in ways that feel natural and customer-friendly.

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Understanding Average Order Value (AOV)

Average Order Value is the average amount each customer spends per transaction. The formula is simple:

AOV = Total Revenue ÷ Number of Orders

Example:

• Total revenue in a week: $1,000

• Number of orders: 50

• AOV = $1,000 ÷ 50 = $20

Raising your AOV means customers spend more each time they buy, which can dramatically increase revenue without additional marketing costs.

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1. Offer Bundles

Bundles are one of the simplest ways to increase AOV:

• Package multiple products together at a slightly discounted rate compared to buying individually.

• Customers feel they’re getting more value for less, making it easy to justify the higher purchase.

Example:

• Individual eBooks: $10 each

• Bundle of 5 eBooks: $40 (instead of $50 individually)

Bundles work best when products complement each other and solve related problems.

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2. Introduce Upsells

Upsells encourage customers to buy a higher-value version of the product they’re already purchasing:

• Offer premium versions, additional features, or extended access.

• Timing matters: upsells are most effective during checkout or immediately after a purchase.

Example:

• Base template pack: $25

• Premium pack with extra templates and video tutorials: $45

Upsells should feel like an upgrade, not a forced add-on, and they should clearly enhance the customer’s experience.

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3. Use Cross-Sells

Cross-sells promote related or complementary products:

• Suggest products that naturally pair with the item being purchased.

• Can be offered during checkout, in emails, or on product pages.

Example:

• Customer buys a social media template pack.

• Offer an eBook on content strategy as a cross-sell.

Cross-sells increase AOV by providing more value to the customer while boosting your revenue.

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4. Implement Tiered Pricing

Tiered pricing gives customers multiple options:

• Basic: Low-cost, entry-level product

• Standard: Most popular choice, slightly higher price

• Premium: High-value, all-inclusive version

Tiered pricing works because it creates a perceived “best choice”, encouraging customers to select the mid-tier or premium options.

Example:

• Basic planner: $15

• Standard planner + templates: $25

• Premium bundle: $40

Tiered pricing helps maximize revenue without forcing high costs on budget-conscious buyers.

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5. Offer Time-Limited Add-Ons

Urgency can encourage customers to spend more:

• Offer bonuses or additional products only available during checkout or for a limited time.

• This strategy works best when the add-ons are highly relevant and valuable.

Example:

• “Add our bonus workbook to your course today for only $10 (normally $20).”

Time-limited offers can increase immediate AOV while making customers feel they are getting a special deal.

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6. Create Memberships or Subscription Upgrades

For digital creators with multiple products, consider a subscription or membership:

• Offer ongoing access to templates, courses, or resources for a recurring fee.

• Encourage one-time buyers to upgrade to a subscription for continuous value.

Example:

• Customer buys a single template pack for $25.

• Offer a monthly membership for $10/month to access all current and future templates.

Subscriptions increase long-term revenue and naturally raise AOV over time.

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7. Highlight Savings and Value

Customers respond to clear value propositions:

• Show original prices vs. discounted bundle prices.

• Emphasize how much time, money, or effort the purchase saves.

Example:

• “Get 5 planners and 20 bonus worksheets – originally $80, now $50. Save $30!”

By making savings and value obvious, customers are more likely to spend more per order.

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8. Use Post-Purchase Offers

Even after a sale, you can increase AOV with post-purchase upsells:

• Offer a related product immediately after checkout on the confirmation page.

• Customers are already in a buying mindset, making them more receptive.

Example:

• After purchasing a social media template pack, offer an eBook on Instagram growth for $15.

Post-purchase offers work best when framed as bonuses or helpful additions rather than extra costs.

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9. Offer Limited-Time Discounts on Larger Purchases

Encourage larger purchases by discounting bundles or high-tier products temporarily:

• This works well for first-time buyers or email subscribers.

• Creates urgency without forcing customers to buy at full price immediately.

Example:

• “Upgrade to the premium bundle today and save $10—offer expires in 24 hours!”

Limited-time offers can nudge hesitant buyers to increase their order size.

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10. Provide Personalized Recommendations

Personalization increases relevance, making customers more likely to spend more:

• Use data from past purchases or browsing behavior to suggest additional products.

• Personalized recommendations feel helpful rather than pushy.

Example:

• “Customers who bought this planner also loved our bonus habit tracker and content calendar pack.”

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11. Focus on Customer Experience

Upsells and bundles only work if customers feel the product is worth it:

• Ensure products are high-quality, professionally presented, and valuable.

• Highlight benefits clearly—don’t just list features.

• Avoid overwhelming the customer with too many options.

By creating a smooth, value-focused experience, customers are more willing to spend more per order.

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Final Thoughts

Increasing AOV doesn’t require trickery—it’s about offering more value in ways that feel natural and helpful. Key strategies include:

• Bundling related products

• Offering upsells and cross-sells during checkout

• Using tiered pricing to guide customers toward higher-value options

• Creating limited-time offers and post-purchase bonuses

• Highlighting savings, outcomes, and value clearly

When executed thoughtfully, these strategies boost revenue, delight customers, and increase overall satisfaction without creating friction or annoyance.

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