How Many Templates Should Go Inside a Bundle for Maximum Sales?

 Bundles are one of the most powerful ways to sell digital templates. Instead of selling a single planner, worksheet, or toolkit, you offer a collection that delivers more value for a single price. Buyers feel like they are getting a comprehensive solution, and creators can increase average order value and earn more per sale.

But a question that often trips up creators is this: How many templates should go inside a bundle for maximum sales? Too few, and buyers feel shortchanged. Too many, and your bundle becomes overwhelming or difficult to price. Let’s unpack this topic in depth and explore the sweet spot for creating profitable bundles.

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1. Understanding the Psychology of Digital Bundles

Before deciding on a number, you need to understand why bundles sell:

Perceived Value

People tend to judge a bundle by how much they feel they are getting versus the price they pay. A bundle with 10 templates might seem small at $25, but a bundle with 30–50 templates feels like a steal for the same price.

Choice Overload

Offering too many templates can confuse buyers. When presented with 100+ files in one bundle, they might feel overwhelmed and hesitate to buy.

The “More for Less” Effect

Bundles work because they allow the buyer to feel they are getting more for a reduced price. This psychological nudge drives impulse purchases.

Tiered Value

Bundles can include smaller bundles. For example, a “Social Media Templates Bundle” might contain 3 mini-collections: Instagram, Pinterest, and Facebook templates. This approach increases perceived value without overwhelming the buyer.

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2. Factors to Consider Before Deciding Bundle Size

a) Type of Templates

Different types of templates require different numbers:

• Planners / Journals / Worksheets: 5–20 per bundle is often enough. These tend to be large, multi-page documents.

• Graphic Templates (social media, Canva elements): 20–50 per bundle works well. These files are smaller and often reusable.

• Business Toolkits: 10–30 per bundle is ideal. Each template has actionable value, so quality matters more than quantity.

• Niche-Specific Templates: For example, wedding planners or event templates. 10–25 templates per bundle often sell well because buyers want a complete, cohesive set.

b) Your Audience

Understand your target audience. Some buyers are happy with a smaller bundle of highly specialized templates. Others prefer a larger general bundle.

• Budget-conscious beginners: Smaller bundles, lower price points (5–15 templates).

• Business professionals / agencies: Larger bundles, higher price points (30–50+ templates) are appealing.

c) Pricing Strategy

Your bundle size should align with your price. You can’t offer 50 high-quality templates for $5 and expect profitability. Likewise, 5 templates priced at $50 may feel overpriced.

Rule of thumb:

• 5–15 templates → $5–15

• 15–30 templates → $15–25

• 30–50 templates → $25–50

• 50+ templates → $50+

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3. Quality vs. Quantity

Quantity is important, but quality always wins. A bundle with 50 low-quality templates will sell worse than a bundle with 20 high-quality, usable templates.

Tips for maintaining quality:

• Ensure each template is fully editable.

• Make designs cohesive but versatile.

• Avoid duplicates or minor variations that don’t add value.

• Include instructions or guides for use.

A buyer should feel that each template in your bundle adds unique value.

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4. The Sweet Spot: Commonly Recommended Numbers

Based on market research and trends in digital product marketplaces:

• Small Bundles: 5–15 templates

  • Best for beginners or niche testers.

  • Works as a lead magnet or entry-level product.

• Medium Bundles: 15–30 templates

  • Often considered the “sweet spot.”

  • High perceived value, easy to price around $15–$25.

  • Works well for most niches including business, education, and lifestyle.

• Large Bundles: 30–50 templates

  • Premium offering for serious buyers.

  • Justifiable higher price point ($25–$50+).

  • Works well for social media packs, branding kits, or planners.

• Massive Bundles: 50+ templates

  • Appeals to professional agencies, power users, or resellers.

  • Requires higher price point and careful organization to avoid overwhelm.

Pro Tip: Start with a medium bundle (20–30 templates). It’s large enough to feel valuable, but small enough to manage, price, and market effectively.

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5. Organizing Large Bundles

When creating bundles with 30+ templates, organization becomes crucial. Buyers need to navigate files easily.

Tips for Organization:

• Folders: Group templates by type or purpose (e.g., Instagram, Canva, Printable Worksheets).

• Naming Conventions: Use clear, sequential names (e.g., “Planner_01”, “Planner_02”).

• Preview Images: Include a single preview PDF or JPEG showing all templates in action.

• Instructions: Include a simple guide explaining how to customize and use templates.

Good organization increases usability and customer satisfaction, which leads to positive reviews and repeat sales.

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6. Testing Your Bundle Size

You don’t have to guess the perfect number. Test different bundle sizes:

• Launch a small bundle first to gauge interest and feedback.

• Track engagement: Are buyers using all templates? Are they asking for more?

• Upsell opportunity: Offer a “deluxe bundle” later with more templates to convert satisfied buyers.

Analytics tools on platforms like Payhip or Etsy help track which bundles perform best and which file types sell most.

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7. Pricing for Maximum Sales

Bundle size directly influences price perception. Consider these approaches:

• Entry-level bundles (5–15 templates): Low price point, impulse buy.

• Medium bundles (15–30 templates): Moderate price, ideal for most buyers.

• Premium bundles (30–50 templates): Higher price, positioned as a “complete solution.”

Psychology tip: Buyers often use price as a proxy for value. If a bundle feels “too cheap,” they may question quality. If it’s reasonably priced for 25–30 high-quality templates, they perceive it as a great deal.

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8. Marketing Your Bundle

• Highlight the number of templates: “25 Editable Planner Templates Included” immediately communicates value.

• Show visual variety: Include preview images of different templates in use.

• Emphasize completeness: “Everything you need to get started” appeals to buyers.

• Offer bonuses: Add a mini-guide, checklist, or font pack to enhance perceived value.

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9. Common Mistakes to Avoid

1. Too Few Templates: Buyers may feel cheated.

2. Too Many Templates Without Guidance: Overwhelm leads to indecision.

3. Duplicate or Low-Value Templates: Reduces perceived worth.

4. Poor Organization: Makes it difficult for buyers to use your bundle.

5. Ignoring Pricing Psychology: Too cheap or too expensive can hurt conversions.

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10. Examples of Successful Bundle Sizes

• Social Media Templates: 30–40 templates for Instagram, Pinterest, and Facebook.

• Planners / Journals: 20–30 templates for daily, weekly, monthly layouts.

• Business Toolkits: 15–25 templates including invoices, contracts, and proposals.

• Event Printables: 10–20 templates covering invitations, RSVP cards, and signage.

Notice the pattern? Most successful bundles fall between 15 and 30 templates. That’s the “sweet spot” for maximum sales.

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11. Bonus Tip: The Evergreen Bundle

If you plan to update your bundle periodically, design it with modular templates. That way:

• You can add new templates over time.

• Buyers feel they are getting a growing resource.

• You can market updates as added value without creating a completely new product.

This strategy increases long-term sales and loyalty.

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Final Thoughts

When it comes to template bundles, quality and perceived value matter more than sheer quantity. Most creators find that 15–30 templates per bundle strike the perfect balance between usability, perceived value, and sales potential.

Bundles that are well-organized, visually appealing, and priced correctly generate more sales, happier customers, and opportunities for upselling. Test different bundle sizes, watch what works with your audience, and always prioritize quality over volume.

If you want to see real-life examples of successful digital product bundles, or learn how to market, design, and protect your digital templates, you can grab Tabitha Gachanja’s complete book bundle on Payhip, which includes over 30 books on creating, selling, and scaling digital products—all for just $25.

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