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Saturday, November 29, 2025

How Developers Can Systematically Identify Pain Points in Cross-Border Payment Systems Used by African Freelancers

 Cross-border payments are supposed to make the world feel smaller. In reality, for many African freelancers, they create some of the biggest obstacles in their day-to-day work. Delayed payments, high fees, currency conversion issues, identity verification challenges, and inconsistent platform rules all make earning from international clients far more complicated than it should be.

For developers building payment solutions, digital platforms, or fintech tools, understanding these pain points isn't optional. It’s the foundation of designing systems that actually work. But the big question is this: How can developers systematically identify these issues rather than guessing or relying on assumptions?

In this blog, we’ll walk through a structured, clear, and practical way that developers can uncover the real problems African freelancers face in cross-border payment systems. Whether you're building for Kenya, Nigeria, South Africa, Ghana, or the entire continent, these steps will help you get closer to the truth and build products that solve real challenges.


Why Systematically Identifying Pain Points Matters

Before diving into the how, it’s important to understand why a systematic approach beats intuition. Developers often come from environments where payment systems work smoothly. Many have never had a bank reverse a payment because the sender was overseas. Many have never had a platform freeze funds for “review” simply because the account was created in Africa.

Yet these experiences are common for freelancers across the continent. Without a structured method of uncovering those realities, developers risk building tools that miss the mark.

A systematic approach ensures you:

  • Base your decisions on real user experiences

  • Avoid building features nobody asked for

  • Understand both technical and emotional pain points

  • Identify hidden problems that users may not immediately articulate

  • Create scalable solutions that serve freelancers across different countries


Step 1: Conduct Field Research Directly With Freelancers

Nothing replaces speaking to the people who actually face the challenges. African freelancers are active on countless platforms: Upwork, Fiverr, PeoplePerHour, LinkedIn, locally hosted marketplaces, and direct client arrangements.

Developers should plan structured interviews across multiple regions because Kenya’s pain points may differ from Nigeria’s, which may differ from Ghana’s.

In research sessions, aim to understand:

  • The exact payment methods freelancers currently use

  • How long payments usually take

  • What fees they pay per transaction

  • How currency conversion affects their income

  • Whether payments ever fail or get reversed

  • Issues with verification and compliance checks

  • How they resolve disputes or chargebacks

  • Their trust level in global platforms

Many freelancers will share stories of frozen funds, payment delays, or unpredictable exchange rate losses. Hearing their frustrations firsthand helps developers prioritize what truly matters.


Step 2: Map the End-to-End Payment Journey

After gathering field data, the next step is creating a payment journey map for each payment method freelancers use. This journey highlights every step from when a client begins paying to when the freelancer actually receives the money.

A typical cross-border payment journey may include:

  1. Client initiates payment

  2. Platform processes the transaction

  3. Compliance checks run automatically

  4. Funds move through an intermediary bank

  5. Currency gets converted

  6. Payment reaches a local bank or mobile money wallet

  7. Freelancer withdraws money

At each step, developers can identify potential friction points.

For example:

  • Are delays happening at the compliance stage?

  • Are high fees added during intermediary bank transfers?

  • Does the conversion rate significantly reduce the freelancer’s income?

  • Is the final withdrawal slow or unreliable?

Mapping the journey reveals hidden bottlenecks that freelancers may not even know exist.


Step 3: Analyze Real-World Transaction Data

If developers have access to real transaction logs, anonymized analytics, or platform data, they can uncover insights that users themselves cannot explain.

Data analysis can show:

  • Average transaction success rate

  • Average time from payment initiation to settlement

  • Frequency of chargeback flags for African accounts

  • Error codes that occur more often in certain countries

  • Spike periods for delays or failures

  • Correlation between payment method and success rate

For example, logs may show that payouts to mobile money succeed faster than payouts to certain banks. Or certain gateways may have higher rejection rates in countries with strict banking rules.

This kind of analysis helps developers design smarter routing systems or add backup payment channels.


Step 4: Identify Regulatory and Compliance Sources of Friction

Cross-border payments rely heavily on compliance frameworks: AML rules, KYC verification, tax reporting, and geographic restrictions.

African freelancers often face challenges such as:

  • Being asked to submit additional documents not required in other regions

  • Platforms rejecting government-issued IDs that aren’t machine-readable

  • Verification delays due to manual review

  • Limits imposed on accounts based solely on country of residence

Developers should break down compliance friction into:

Technical friction:
System rejects certain documents that don’t match expected formats.

Process friction:
Manual reviews take too long because teams are unfamiliar with African documentation.

Policy friction:
Platforms apply outdated rules that categorize African countries as high-risk by default.

Understanding exactly where compliance slows things down allows developers to design systems that are more inclusive and efficient.


Step 5: Test Existing Solutions as a Real Freelancer

One of the best ways developers can uncover pain points is by experiencing the system as a user.

This method includes:

  • Signing up for global freelancer accounts using African region settings

  • Attempting to add local payout methods

  • Requesting withdrawals

  • Examining how long payments take

  • Observing what verification steps are required

  • Monitoring withdrawal fees and exchange rates

Developers quickly see that things like routing delays, currency spread losses, or verification issues aren’t abstract—they are very real problems.

This empathy-driven testing helps highlight unexpected pain points, such as:

  • Mobile money withdrawal limits

  • Reversed payments that take days to resolve

  • Confusing transaction error messages

  • Inconsistent communication from payment providers


Step 6: Evaluate the Infrastructure Gap Country-by-Country

Africa is not a monolithic market. Developers must understand the infrastructure realities of each region.

Key differences include:

  • Mobile money dominance in East Africa

  • Bank-first ecosystems in parts of West and Southern Africa

  • Currency stability differences

  • Varying cross-border FX regulations

  • Local banking system downtimes

  • Differences in card penetration rates

Systematically analyzing each country’s environment helps developers create flexible solutions that do not rely on assumptions.


Step 7: Gather Feedback Iteratively During Prototyping

Pain points evolve. A solution that worked six months ago may struggle today due to regulation changes or new platform rules. Developers should adopt continuous feedback cycles.

This can involve:

  • Beta testing with small groups of freelancers

  • Usability tests for new payout dashboards

  • Real-time surveys embedded in the app

  • A feedback button for reporting payment failures

  • Community groups where freelancers share experiences

Developers who maintain ongoing communication with freelancers build systems that improve continuously rather than stagnate after launch.


Step 8: Prioritize Pain Points Based on Severity and Frequency

Not every pain point requires immediate action. Developers should group issues into:

Critical Pain Points

  • Payment delays

  • Failed transactions

  • Frozen funds

  • High fees

  • Unfair verification issues

Medium-Level Pain Points

  • Unclear error messages

  • Limited communication from support

  • Inconsistent exchange rates

Low-Level Pain Points

  • Minor layout confusion

  • Difficulty navigating the settings menu

This prioritization ensures developers solve the most painful issues first, creating the most impact.


Step 9: Convert Findings Into Technical Specifications

Systematic discovery must lead to actionable development work. Developers should translate pain points into:

  • Feature requirements

  • Infrastructure upgrades

  • API improvements

  • Compliance automation rules

  • New integration partnerships

  • Better user interface flows

For example, if currency conversion losses are a major issue, developers might integrate multi-currency wallets or add real-time FX visibility.


Step 10: Validate Solutions Before Scaling

Before a full rollout, developers should test improvements with small freelancer groups. This helps verify:

  • Whether payment times improved

  • Whether new methods reduce fees

  • Whether compliance becomes smoother

  • Whether FX transparency increased user trust

Once proven, the solution can scale confidently to wider African markets.


Final Thoughts

Systematically identifying pain points isn’t just about gathering data. It’s about deeply understanding the lived experiences of African freelancers who rely on cross-border payment systems for survival, growth, and financial independence.

Developers who commit to structured research, real-world testing, data analysis, and continuous feedback loops build better systems. They create platforms that respect users, solve real frustrations, and enable freelancers across Africa to work globally without barriers.

If you’re building fintech tools, payment platforms, freelancer marketplaces, or financial infrastructure for Africa, start with the users. Their stories are your blueprint for success.


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