New Product Launch Email Sequence

 Audience: Your existing subscribers (warm list).

Goal: Generate excitement, educate them on the value, handle objections, and drive early orders.

---

📩 Email 1 — Teaser Email

Subject: Something special is almost here…

Body:
Hey [First Name],

I wanted you to be the first to know: something brand new is coming soon, and I think you’re going to love it.

We’ve been working behind the scenes for months to bring this to life — something that will [solve a specific pain point or add a clear benefit].

I can’t reveal too much just yet, but here’s what I can tell you:

• It’s designed to [main benefit].

• It’s for [who it’s for].

• And it’s unlike anything we’ve launched before.

Stay tuned — I’ll be sharing more details in a few days.

If you’re curious and want early access (and maybe a little surprise), click here and I’ll make sure you’re first in line.

[CTA Button: Get Early Access]

Can’t wait to share more with you,
[Your Name]

---

📩 Email 2 — Sneak Peek

Subject: Here’s a first look 👀

Body:
Hey [First Name],

As promised, here’s your early peek at what we’ve been working on.

Introducing [Product Name] — designed to help you [main benefit].

[Insert 1–2 sentences describing the product and what makes it different. Keep it simple but vivid.]

Why did we create this? Because [speak to the main problem or desire your audience has].

Over the next few days, I’ll share exactly what makes [Product Name] so special — and why our early insiders will get first dibs (and a little thank-you gift).

I’d love to know what you think — just hit reply and tell me. Your feedback means the world.

More soon,
[Your Name]

---

📩 Email 3 — Full Reveal & Benefits

Subject: It’s here: meet [Product Name]

Body:
Hey [First Name],

The wait is over — [Product Name] is officially here!

[Describe the product in 2–3 short paragraphs. Highlight key features, how it works, and how it solves your customer’s specific problem or makes their life easier.]

Here’s why we think you’ll love it:
✅ [Key benefit 1]
✅ [Key benefit 2]
✅ [Key benefit 3]

Plus, for our email insiders, we’re offering [bonus, early bird discount, or limited perk] — but only for a few days.

Ready to be one of the first?

[CTA Button: Shop Now]

Thank you for being here and making launches like this possible — we’re so excited for you to try it.

Cheers,
[Your Name]

---

📩 Email 4 — Social Proof & FAQs

Subject: We’ve got answers (and early reviews)

Body:
Hey [First Name],

We’ve been blown away by the early buzz for [Product Name] — thank you so much for your support!

Here’s what a few early customers are already saying:
“[Short testimonial 1]”
“[Short testimonial 2]”

We’ve also had a few questions pop up, so here are some quick answers:

Q: [Biggest objection or question]?
A: [Your reassuring answer].

Q: How long is [bonus/discount] available?
A: [Your answer — create urgency if you can].

If you haven’t grabbed yours yet, now’s the perfect time: [link to shop]

I can’t wait to see how you use [Product Name]! If you have any questions, just hit reply — I’m always here.

[CTA Button: Grab Yours Now]

Cheers,
[Your Name]

---

📩 Email 5 — Final Call

Subject: Last chance: [bonus/early offer] ends tonight

Body:
Hey [First Name],

Just a quick reminder — today’s the last day to get [Product Name] with [the special launch bonus, discount, or perk].

At midnight, the early access perks go away — and we’d hate for you to miss out.

If you’ve been thinking about trying [Product Name], now’s the time to say yes.

[CTA Button: Claim Yours Now]

Thank you for being part of our community — we couldn’t do this without you.

See you soon,
[Your Name]

---

 Tips to Make This Sequence Work

✅ Keep each email focused on one goal — tease, reveal, educate, reassure, close.
✅ Make your copy warm and conversational, like you’re talking to one person.
✅ Use clear CTAs — tell people exactly what to do next.
✅ Add real photos or a short video if possible — visuals boost trust.
✅ Be transparent and genuine — don’t use fake urgency.