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Thursday, June 12, 2025

What Are the Requirements to Join Ezoic?

 Ezoic has become one of the most trusted platforms for publishers looking to grow their ad revenue, optimize site speed, and get deeper insights into how their websites perform. Whether you're a blogger, content creator, or niche website owner, Ezoic can help you earn more from your content. But before you jump in, you need to understand what it takes to get approved. This write-up will give you a comprehensive overview of the requirements to join Ezoic—written in clear, simple language with real-world insight and without unnecessary repetition.


Who Is Ezoic For?

Ezoic is designed for content publishers, especially those who want to make money from display ads. It works with websites in different niches—tech, education, lifestyle, news, health, sports, finance, entertainment, and more. The platform uses artificial intelligence to test different ad placements and sizes, improving both user experience and revenue over time.

Previously, Ezoic was available only to sites with 10,000 monthly visits or more. However, that threshold has changed. Ezoic now welcomes small publishers through a program called Access Now. This makes it easier for beginners to get started.


Key Requirements to Join Ezoic

Let’s break down the current requirements clearly and honestly:


1. Minimum Traffic

Ezoic does not require 10,000 monthly visits anymore. This change came with the launch of their Access Now program, which allows publishers with as little as a few hundred visits per month to join. That said, here’s a practical way to look at it:

  • Recommended minimum: 500–1,000 visits per month

  • Best results typically seen: 10,000+ visits per month

If your site has less than 1,000 visits per month, you can still apply, but Ezoic’s system may take longer to optimize your earnings. If you’re building a blog or content site that is growing steadily, you’re in a good position to benefit from their tools.


2. High-Quality, Original Content

Ezoic only works with sites that have content created for real human readers. Your site should:

  • Offer unique, original articles, not copied or spun content

  • Cover a clear niche or topic, such as travel, tech, food, parenting, finance, or health

  • Include posts with at least 300–500 words per page

  • Be free from plagiarism, keyword stuffing, or excessive use of AI-generated content without proper editing

If your site doesn’t offer value to users, or if the content is thin or repetitive, you will likely be rejected.


3. Ad Policy Compliance

Because Ezoic works with Google Ad Exchange and AdSense, you must follow the Google Publisher Policies. This means:

  • No adult, violent, or offensive content

  • No copyright-infringing materials (videos, images, text)

  • No malware, scams, or misleading content

  • No sites built purely for SEO or ad arbitrage

If your site violates these rules, it won’t be approved. Even after approval, Ezoic runs regular checks, and violations can lead to account suspension or removal.


4. A Complete, Functional Website

Your site needs to look and feel professional, even if you’re just starting. That means:

  • Having basic site pages like About, Contact, and Privacy Policy

  • Having clear navigation, so visitors can move around easily

  • Making sure all links work and pages load properly

  • Avoiding placeholder text like “Coming soon” or broken images

  • Using HTTPS (SSL certificate) for secure browsing

A well-organized, user-friendly site increases your chances of approval and improves ad performance once you're in.


5. Approved Language

Ezoic accepts websites in all the languages supported by Google AdSense. Most commonly accepted include:

  • English

  • Spanish

  • French

  • Arabic

  • Hindi

  • Portuguese

  • Swahili

  • Many others

If your content is in a language not supported by Google, Ezoic will not approve your application.


6. Domain Ownership

You must own the domain name you are applying with. Ezoic will not accept:

  • Sites that are hosted under free subdomains like example.wordpress.com

  • Sites that are temporary test pages or sandbox environments

  • Sites that redirect traffic or steal content from other sources

Your domain should be top-level (e.g., .com, .net, .org, .co.ke) and properly set up with hosting, DNS, and all content live.


7. Integration with Ezoic

To start using Ezoic, you must integrate your site using one of the following methods:

  • Name server integration: You change your DNS to point to Ezoic. This is the most recommended option.

  • Cloudflare integration: If your site already uses Cloudflare, you can connect it to Ezoic through your existing account.

  • WordPress plugin: Available if you use WordPress, but this method has limited features compared to DNS integration.

Once you’ve integrated, you can access ad testing, layout optimization, speed tools, and analytics.


8. Completing the Ezoic Onboarding Course

If you’re joining under the Access Now program, you will need to complete a short video course provided by Ezoic. This is usually:

  • 15 to 30 minutes long

  • Focused on understanding how Ezoic works

  • A requirement before your site can be reviewed and approved

The course is easy to follow and helps you learn how to use the platform more effectively.


9. No Previous AdSense Ban (Ideally)

While it’s not mandatory to have AdSense, it helps if:

  • You are in good standing with Google AdSense, or

  • Your AdSense account (if you have one) has not been banned for invalid activity

Ezoic uses Google’s ad inventory as one of its sources, so previous violations may delay or complicate your approval.


10. Mobile-Friendliness and Core Web Vitals

Ezoic places a strong emphasis on user experience. While not a hard requirement, sites that perform well in terms of:

  • Mobile responsiveness

  • Page load speed

  • Layout stability (no jumpy pages)

  • Low bounce rate and good time-on-site

…tend to earn more and move through the review process faster.

They also offer a tool called Leap to help you improve Core Web Vitals after you're accepted.


Optional: Google Ad Manager Account

Although you can use Ezoic without a Google Ad Manager (GAM) account, having one can unlock more advanced monetization options. If you apply for one through Ezoic, it may take a few days to a couple of weeks for approval.


Timeline: How Long Does Approval Take?

Once you’ve applied, integrated your site, and completed onboarding:

  • Initial review takes 2 to 14 business days

  • Sites with more content and better structure are approved more quickly

  • Delays happen if content is thin, traffic is unclear, or setup is incomplete

If rejected, Ezoic often gives you specific reasons and allows you to reapply after making the necessary changes.


Final Thoughts

Ezoic is open to a wide range of publishers, from beginners to large-scale media outlets. You don’t need massive traffic, but you do need a clean, original, and complete website. The Access Now program makes it easier than ever to get started with ad monetization.

To sum up, here’s a checklist:

  • ✅ Minimum of 500+ monthly visits (recommended)

  • ✅ Original, useful content

  • ✅ Functional, complete site layout

  • ✅ Policy-compliant with Google Ads rules

  • ✅ HTTPS-enabled domain you own

  • ✅ Language supported by Google AdSense

  • ✅ Integration via DNS, Cloudflare, or WordPress

  • ✅ Completion of Ezoic onboarding (Access Now only)

If your site checks all these boxes, Ezoic could be the tool that transforms your online presence and ad income.

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