Can I Use AdSense and Ezoic Together?

 When you're a blogger or website owner looking to monetize your content, two names often come up — Google AdSense and Ezoic. These are both widely used advertising platforms that help publishers make money through display advertising. A common question that arises among new and growing publishers is: Can I use AdSense and Ezoic together?

The short answer is yes, but there are important details and conditions to understand. This article offers a comprehensive explanation of how AdSense and Ezoic can work together, the pros and cons of each approach, what to avoid, and how to make the most of both platforms without violating any terms.

---

Understanding the Basics

Before diving into how these platforms can function together, it’s important to understand what each one does individually.

What is Google AdSense?

Google AdSense is one of the most beginner-friendly ad networks available. It allows website owners to place ad code on their sites and automatically display relevant ads from Google's advertiser network. Every time a visitor clicks on or views an ad, the publisher earns a small amount of revenue.

AdSense is simple, free to use, and integrates directly with a Google account. However, it has limited customization, basic testing features, and mostly works on a "set it and forget it" principle.

What is Ezoic?

Ezoic is an AI-driven ad platform and monetization partner that helps website owners earn more by optimizing ad placements, layouts, and user experience. Unlike AdSense, Ezoic uses machine learning to test different ad combinations to determine what yields the highest revenue without hurting the user experience.

Ezoic is a Google Certified Publishing Partner and has access to Google Ad Exchange (AdX), which includes premium advertisers that often pay more than those on AdSense alone.

---

Can You Use AdSense and Ezoic at the Same Time?

Yes, but with important distinctions:

• You should not manually place AdSense ads alongside Ezoic’s ads.

• You can link your AdSense account to Ezoic via mediation, allowing both platforms to work together.

• AdSense becomes one of several bidders in Ezoic’s ad auction system.

• Revenue from both sources is paid by Ezoic directly if you’re using mediation.

So, you're not really "running them side by side" in the traditional sense. You're letting Ezoic manage all ad placements and allowing AdSense to participate as a demand source.

---

What Is AdSense Mediation in Ezoic?

AdSense mediation is a feature that lets Ezoic use your personal AdSense account in its real-time bidding environment. This way, AdSense can bid against other networks (like Google Ad Exchange, header bidders, and direct deals) for ad placements on your site. If AdSense wins the auction, its ad is displayed, and you earn money just like you would using AdSense directly.

How to Enable Mediation:

1. Log in to your Ezoic dashboard.

2. Go to the “Mediation” section.

3. Click “Link AdSense Account”.

4. Log in using your AdSense credentials and approve the integration.

Once this is done, AdSense will be able to bid on your ad inventory through Ezoic, increasing competition and potentially improving your overall earnings.

---

What Happens to Your AdSense Account?

Your AdSense account remains active, but you won’t see earnings accumulate directly in the AdSense dashboard anymore. Instead, all earnings (including those from AdSense) will show in your Ezoic reports, because Ezoic is now managing the ad placements and revenue flow.

You’re still the owner of your AdSense account, and you can unlink it from Ezoic at any time. But as long as you’re using Ezoic, all AdSense revenue goes through Ezoic’s system.

---

What About Manually Adding AdSense Ads?

This is a common mistake among publishers: trying to run AdSense ads manually while also using Ezoic. While Ezoic doesn’t prohibit you from placing manual ads, this approach is not recommended because:

• It disrupts Ezoic’s ad testing and optimization.

• It may slow down your site, affecting user experience and SEO.

• It can lead to ad overlap, especially on mobile devices.

• It can lower your earnings by interfering with Ezoic's AI testing.

Manual ads don’t benefit from Ezoic’s layout testing, revenue optimization, or user behavior analytics. They also introduce risks such as violating Google’s ad placement policies if not done carefully.

---

Does Using Both Increase Earnings?

Yes — but only if you use them the right way.

When AdSense is included in Ezoic's mediation system, it competes with other networks to serve ads on your site. This increased competition generally results in higher earnings.

But adding manual AdSense code while using Ezoic won’t double your income. In fact, it can hurt it. The best strategy is to let Ezoic control the ad placements and use AdSense as one of the bidders in the auction.

---

Benefits of Using AdSense with Ezoic (via Mediation)

1. More Competition = Higher Revenue

Adding AdSense to Ezoic’s pool of demand partners increases competition for your ad slots. More bidders means higher RPMs.

2. You Keep Your AdSense Account

You're not giving up control. You still own your account, and you can use it again independently if you ever leave Ezoic.

3. Consolidated Earnings

Instead of checking multiple dashboards, you see all ad revenue in one place: Ezoic. This simplifies tracking and payments.

4. Easy Setup

Linking AdSense to Ezoic takes just a few minutes and doesn’t require advanced technical knowledge.

---

Risks of Misusing the Setup

❌ Running Manual AdSense and Ezoic Ads

• Can lead to layout issues and a poor user experience.

• Slows down your website.

• Interferes with Ezoic’s optimization logic.

• May violate Google’s ad placement rules.

✅ Best Practice

• Let Ezoic fully control ad placements.

• Use AdSense only through the mediation feature.

---

How Do Payments Work?

With mediation turned on:

• Ezoic pays you — not AdSense — for all ad revenue.

• You’ll receive a monthly payment from Ezoic, which includes earnings from AdSense, Ad Exchange, and other networks.

• Ezoic typically pays on Net 30 terms (e.g., February earnings are paid at the end of March).

This is different from AdSense’s Net 21 model, but the trade-off is generally worthwhile due to increased earnings.

---

Will This Setup Affect SEO?

No — if done correctly. Ezoic uses AI to balance ad density with site speed and user experience. In fact, using Ezoic instead of manually placing too many AdSense ads can improve site speed, lower bounce rate, and enhance Core Web Vitals, all of which are positive for SEO.

---

What If I Want to Stop Using Ezoic?

You can unlink Ezoic from your website and revert to AdSense-only monetization anytime. You retain full ownership of your AdSense account. However, it’s generally not recommended to switch back unless you have a specific reason because most publishers report better earnings with Ezoic.

---

Final Takeaway

Yes, you can use AdSense and Ezoic together — but the smart way is through mediation, not by placing manual AdSense code on your site alongside Ezoic ads.

By connecting your AdSense account to Ezoic:

• You increase competition for ad slots.

• You potentially earn more revenue.

• You keep your account in good standing.

• You maintain a clean, optimized ad layout that’s tested for both earnings and user experience.

Avoid placing both sets of ads manually. Trust Ezoic’s platform to do the heavy lifting. It’s been built not just to increase revenue, but to create a better experience for both site visitors and content creators like you.

If you want to earn more from your blog or website, and you're already using AdSense, consider integrating Ezoic properly — not as a competitor, but as a complement. The results speak for themselves.