If you’ve ever bought and sold cars for profit, you’ve probably noticed one thing: cars rarely gain value over time. The moment you buy one — even if it’s used — depreciation starts. Understanding how to handle depreciation properly is key to knowing your real profit margin, setting the right prices, and avoiding losses that might not be obvious at first glance.
In this detailed, conversational guide, we’ll break down what depreciation means, how to calculate it, and how to include it in your profit analysis. Whether you’re flipping cars casually or running a small dealership, mastering depreciation helps you make smarter buying decisions and build a more sustainable business.
What Is Depreciation?
Depreciation simply means the loss in value of an asset over time. For cars, it refers to how much value a vehicle loses as it ages, gets used, or becomes outdated.
Every car starts to depreciate the moment it’s driven off the lot — even brand-new ones. The rate of depreciation depends on several factors, such as brand, model, mileage, condition, and demand in the market.
For example:
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A new car worth KES 3,000,000 might lose 20% of its value in the first year. 
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After three years, it could be worth only around KES 1,800,000. 
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If you buy and sell that car within a year, you need to account for that drop in value when calculating your true profit. 
Ignoring depreciation can make your business seem more profitable on paper than it actually is.
Why Depreciation Matters in the Car Buying and Selling Business
You might wonder — if I buy a used car, improve it, and sell it quickly, why should I care about depreciation?
Here’s why it matters:
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It affects your profit margin. If you buy a car and hold onto it for several months, it’s likely to drop in value — even without major issues. 
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It helps you price accurately. Knowing how much a car depreciates each month or year helps you set realistic selling prices. 
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It improves investment decisions. Some cars lose value faster than others. Understanding depreciation helps you avoid those that drain profits. 
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It builds professionalism. When you track depreciation, you manage your inventory more like a real dealership, with clear asset valuations. 
In short, depreciation isn’t just an accounting term — it’s a key business tool.
How Car Depreciation Works
Car depreciation doesn’t happen evenly across all years. Most cars lose the most value early in their lifespan, then the rate slows down.
A general pattern looks like this:
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Year 1: Loses about 20–25% of value. 
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Years 2–3: Loses another 15–20% per year. 
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Years 4–5: Depreciation slows to around 10% per year. 
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After 5 years: Depreciation depends more on mileage, condition, and market demand. 
Luxury cars and newer models tend to depreciate faster, while certain brands — like Toyota, Honda, or Subaru — hold value longer due to reliability and demand for spare parts.
Example: How Depreciation Affects Your Profit
Let’s say you buy a 2019 Toyota Premio for KES 1,000,000. You plan to hold it for 8 months before reselling it.
Assume the average depreciation rate for similar cars is 15% per year.
In 8 months (about two-thirds of a year), it loses:
15% × (8/12) = 10% depreciation.
That means the car’s value decreases by:
KES 1,000,000 × 10% = KES 100,000.
If you sell the car for KES 1,150,000, you might think you made KES 150,000 in profit.
But after accounting for depreciation, your true profit is:
KES 150,000 – KES 100,000 = KES 50,000.
Add repair, cleaning, advertising, and transport costs, and your net profit might be even lower. That’s why accounting for depreciation gives you a more realistic picture.
Methods of Calculating Depreciation
There are several ways to calculate depreciation, but two main methods are commonly used in the car resale business:
1. Straight-Line Depreciation
This is the simplest and most common method. It spreads the depreciation evenly over the car’s useful life.
Formula:
Example:
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You buy a car for KES 1,000,000. 
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You expect to sell it in 5 years for KES 400,000. 
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Useful life = 5 years. 
Depreciation per year:
(1,000,000 – 400,000) ÷ 5 = KES 120,000 per year.
This helps you estimate how much value the car loses each year, even if you sell it earlier.
2. Declining Balance Method
This method assumes cars lose value faster in the early years and slower later.
Formula:
For example, if a car is worth KES 1,000,000 and you apply a 20% rate:
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Year 1: 1,000,000 × 20% = 200,000 depreciation 
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Year 2: (1,000,000 – 200,000) × 20% = 160,000 depreciation 
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Year 3: (800,000 – 160,000) × 20% = 128,000 depreciation 
This method mirrors how cars lose more value early on, which is realistic for most used vehicles.
Factors That Affect Car Depreciation
Not all cars lose value at the same rate. Understanding what drives depreciation helps you make smarter buying decisions.
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Brand Reputation 
 Cars from reliable brands like Toyota, Nissan, or Honda tend to depreciate slower. Brands with costly maintenance or low parts availability depreciate faster.
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Mileage 
 High mileage significantly reduces resale value. A car driven 150,000 km will sell for far less than one driven 50,000 km — even if they’re the same model year.
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Condition 
 Dents, scratches, worn interiors, or poor maintenance history speed up depreciation. A clean, well-serviced car maintains value longer.
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Demand in the Market 
 Some models become more desirable over time, slowing their depreciation. For example, popular fuel-efficient or hybrid models hold value better in times of high fuel prices.
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Color and Features 
 Neutral colors like silver, white, and black tend to have broader appeal. Unusual colors or outdated features can hurt resale value.
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Economic and Market Trends 
 Currency changes, import restrictions, or shifts in fuel prices can influence car values. For instance, an increase in fuel prices may make smaller cars depreciate slower than large SUVs.
By tracking these factors, you can predict how much a car will likely lose in value during your ownership period.
How to Include Depreciation in Your Profit Calculations
When calculating profit, many sellers simply subtract the buying price from the selling price. But if you want a realistic figure, you should include depreciation, operating costs, and overheads.
Here’s a simple formula:
Let’s see an example.
You buy a car for KES 800,000 and hold it for one year. You spend:
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Repairs and cleaning: KES 50,000 
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Insurance and storage: KES 20,000 
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Advertising: KES 10,000 
 Depreciation (10% per year): KES 80,000
You sell it for KES 1,000,000.
Your total cost = 800,000 + 50,000 + 20,000 + 10,000 + 80,000 = KES 960,000
Profit = 1,000,000 – 960,000 = KES 40,000
Without factoring depreciation, it would appear you made KES 120,000 profit — but that’s misleading. Depreciation ensures you calculate profit more accurately.
Using Depreciation to Guide Buying Decisions
Smart car traders use depreciation to decide which cars to buy and how long to hold them.
Here’s how:
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Avoid fast-depreciating cars. Luxury or high-end brands may seem attractive but often lose value quickly. 
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Buy cars that retain value well. Toyota, Subaru, Mazda, and Nissan are popular examples in Kenya’s used market. 
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Time your purchases. Buying slightly older models (3–5 years) is often smarter since most of their initial depreciation has already occurred. 
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Sell quickly. The longer you hold a car, the more value it loses — even if it’s parked. Aim to sell within months, not years. 
Depreciation becomes a tool for predicting your returns rather than a hidden loss.
Depreciation and Tax Implications
If your car business is registered, depreciation also plays a role in tax accounting. Tax authorities allow you to deduct depreciation as an expense, reducing your taxable income.
For example, if you own five cars worth KES 5,000,000 in total and apply a 20% annual depreciation rate, you can record KES 1,000,000 as an expense on your books.
This doesn’t affect your cash flow but helps lower your tax liability — a valuable advantage for formal car dealerships.
Even if you’re not registered for taxes yet, learning to record depreciation prepares you for future expansion and compliance.
Tools and Tips for Managing Depreciation in Your Business
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Keep Detailed Records 
 Track every car you buy, including:- 
Purchase price 
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Date of purchase 
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Mileage and condition 
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Estimated resale value 
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Holding period 
 This helps you calculate depreciation for each car individually.
 
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Use Valuation Tools 
 Check platforms like:- 
Cheki 
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Autochek 
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Jiji 
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Local car dealers’ price guides 
 They help you compare market prices and estimate depreciation trends for similar models.
 
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Use a Depreciation Rate Table 
 Create a table of average depreciation rates per brand or model to guide future buying decisions.
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Consider Holding Costs 
 Depreciation is only one part of the cost of holding inventory. Always combine it with insurance, parking fees, and maintenance costs to get the full picture.
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Plan Quick Turnarounds 
 The faster you sell, the less depreciation affects your profit. Buying cars that are already in demand helps minimize value loss.
How to Minimize Depreciation Loss
You can’t eliminate depreciation entirely, but you can manage it smartly:
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Buy at the Right Price 
 Your profit is made when you buy, not when you sell. Always negotiate hard and buy below market value to cushion against depreciation.
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Maintain and Service Cars Regularly 
 Well-maintained cars sell faster and at better prices. Keep service records and receipts to boost buyer confidence.
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Detail Before Selling 
 A clean, polished car with minor repairs done looks newer and offsets depreciation perception.
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Avoid Rare or Unpopular Models 
 Even if the price seems good, cars that are hard to sell or have scarce spare parts depreciate faster.
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Stay Updated on Market Trends 
 Shift with the market. If fuel prices rise, switch focus to hybrids or small engines. If SUVs are trending, ride that wave. Staying adaptable helps you buy what holds value.
The Bigger Picture: Depreciation as a Business Strategy
Rather than viewing depreciation as an enemy, think of it as a predictable cost of doing business — like rent or marketing. You can’t stop it, but you can plan around it.
Professional car traders use depreciation data to:
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Build pricing models. 
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Forecast annual returns. 
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Manage inventory efficiently. 
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Justify discounts and promotions. 
When you treat depreciation as part of your business math, you stop guessing and start operating strategically.
Final Thoughts — Depreciation Is the Hidden Cost You Can’t Ignore
Every car loses value, but how you handle that loss determines your long-term success. Ignoring depreciation can make your business look profitable in the short term while quietly eroding your margins.
The best approach is to:
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Calculate depreciation for every car. 
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Factor it into your profit and pricing. 
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Use it to make better buying decisions. 
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Manage it by choosing cars that hold value well and selling quickly. 
When you do that, depreciation becomes a manageable, predictable cost — not a surprise loss. You’ll understand your real profits, price more confidently, and grow your car business with clear numbers instead of guesswork.
 
 
 
 
 
 

 
 
 
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