How Interior Designers Are Monetizing Pinterest Like Never Before

 

For years, Pinterest has been a digital playground for interior designers, DIY lovers, and home décor enthusiasts. With its scroll-stopping visuals and mood board magic, it’s where design dreams begin. But in 2025, Pinterest is no longer just a place for saving ideas—it’s become a serious revenue machine for savvy interior designers and creatives.

Welcome to the new era of Pinterest monetization—where every pin has profit potential, and every aesthetic post can drive clicks, sales, and bookings.

In this deep dive, we’ll explore how interior designers (from beginners to celebrity-level decorators) are turning mood boards into income streams—through affiliate marketing, digital products, online consultations, and more. Whether you're a decorator, content creator, or design lover, this article will show you how to transform visual inspiration into tangible income.

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THE PINTEREST-GOLD RUSH: WHY NOW?

Pinterest quietly boasts over 465 million monthly users, with home décor ranking as one of the top three most-searched categories. Unlike TikTok or Instagram, Pinterest users come with intent—they're actively planning purchases, room makeovers, or even full-blown renovations.

Here's why Pinterest is outperforming other platforms for designers:

• Longevity: A pin can continue driving traffic for years, unlike Instagram posts that fade in days.

• Searchability: Pinterest is a visual search engine. People search for "boho living room ideas" or "kitchen backsplash inspo"—and designers who optimize pins correctly show up in those results.

• Link-Friendly: Every pin allows clickable links, meaning more chances to drive traffic to affiliate products, blogs, courses, or consultations.

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HOW INTERIOR DESIGNERS ARE MAKING MONEY ON PINTEREST (REAL STRATEGIES)

1. Affiliate Marketing: Pin Your Way to Passive Income

Perhaps the most powerful monetization method is affiliate marketing. Here’s how it works for designers:

• Create a beautiful mood board or curated pin (e.g., “Scandinavian Bedroom Essentials”).

• Link each item—rugs, beds, throw pillows, wall art—to an affiliate link.

• When someone clicks and buys, you earn a commission.

Top affiliate platforms include:

• Amazon Associates

• RewardStyle (LTK)

• ShareASale

• Wayfair Professional

• Etsy Affiliates

Example:

You create a pin titled “Modern Coastal Bathroom on a Budget”. The linked blog post includes affiliate links to a nautical mirror, teal towels, and rattan storage baskets. Pinterest drives traffic to your blog—commissions flow in.

 

Pro Tip: Add prices and product names in your pin description to improve keyword searchability.

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2. Selling Printable Mood Boards and Design Kits

Interior designers are turning their digital expertise into Etsy-worthy products. Selling downloadable resources is one of the fastest-growing Pinterest-linked income streams.

Sell:

• Printable mood boards (boho, minimalist, mid-century, etc.)

• Color palettes

• Room layout templates

• Design checklists

• Home styling guides

These items can be sold on:

• Etsy

• Gumroad

• Creative Market

• Shopify

Why it works:

• Pinterest users love free/low-cost inspiration before committing to full-service design.

• Downloadables are scalable, low overhead, and require no physical inventory.

Designers are now adding phrases like “Free Mood Board Download” or “Printable Boho Palette” on their pins, directing traffic to digital storefronts.

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3. Promoting Your Design Services and Online Consultations

Pinterest is an amazing top-of-funnel tool to promote:

• Virtual design consultations

• Full-service interior design

• E-design packages

• Hourly styling calls

How?

• Share transformation images (before/after) with a CTA: “Book a virtual consult.”

• Create pins that link to a portfolio, pricing guide, or Calendly booking page.

• Highlight testimonials, quick wins, or unique expertise (e.g., small-space solutions, AirBnB styling).

This is perfect for designers who want clients beyond their local area—Pinterest gives global exposure.

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4. Driving Traffic to Design Blogs and YouTube Channels

If you're a designer who also creates content (blog posts, videos, or tutorials), Pinterest is a perfect traffic engine.

You can pin content like:

• “10 Common Small Living Room Mistakes”

• “DIY Gallery Wall Layout Ideas”

• “How to Choose the Right Paint Color”

Every pin links back to your site, which can be monetized through:

• Ad networks (e.g., Mediavine, Ezoic)

• Email newsletter sponsorships

• Affiliate links within the blog

• Digital products or courses

Pinterest users love evergreen, helpful design content. Unlike Instagram, which thrives on novelty, Pinterest rewards substance.

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5. Pinterest SEO + Trend Forecasting = Long-Term Wins

Pinterest isn't just a platform—it’s a search engine. Top-earning designers study keyword trends like:

• “Japandi design”

• “Earth tone palettes”

• “Budget-friendly kitchen makeover”

• “Wabi sabi interior style”

By researching and using these keywords in pin titles, alt text, and board names, designers increase their visibility—and clicks.

Tool Tip: Use Pinterest Trends (trends.pinterest.com) to see what’s peaking in search.

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THE BUSINESS TOOLKIT FOR DESIGNERS

To fully tap into Pinterest’s monetization potential, designers are investing in tools like:

• Canva Pro: To create pin graphics and lead magnets

• Tailwind: Pinterest scheduling and analytics

• Pinterest Business Account: Enables promoted pins and pin performance data

• Canva Templates for Mood Boards: Streamlines content production

• Email Marketing Tools (e.g., Flodesk or ConvertKit): To collect subscribers from Pinterest traffic

With minimal startup costs, a strong Pinterest presence becomes a compounding traffic source—feeding blog visits, product sales, service bookings, and brand partnerships.

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READY TO START? HERE’S A BEGINNER STRATEGY

1. Pick a Niche Style: Don’t try to do it all. Pick a specific aesthetic (e.g., Scandinavian minimalist, maximalist vintage, modern farmhouse).

2. Create Pinterest Boards Around That Style: 10–15 keyword-optimized boards.

3. Design Pins for Every Blog Post or Product: Create at least 3 pin variations per offer.

4. Use Affiliate Links Thoughtfully: Add value first—always show how a product fits into the overall design.

5. Track What Works: Use analytics to see what pins drive the most clicks or sales, then make more like those.

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CONCLUSION: PINTEREST IS QUIETLY POWERING DESIGN EMPIRES

Pinterest has always been a haven for home inspiration—but in 2025, it’s become something more. It’s a revenue machine. A digital portfolio. A sales funnel. A product shop window.

Whether you're an established interior designer or a creative just starting out, Pinterest offers the rare chance to combine passion + visuals + income—without needing a giant following or huge ad budget.

So instead of letting your pins live quietly on a mood board, turn them into assets that work for you daily—driving affiliate sales, course sign-ups, and design inquiries.

The silent success of designers on Pinterest isn’t magic—it’s strategy. And now, it’s your turn.